7 Challenges to Upfitting a Van

Vans are a large part of vocational fleets and typically require some level of customization through upfits to accomplish the jobs required. While many van upfits are like those used on trucks, there are a few different factors to pay attention to when ensuring the best upfit for your van fleet.


How do these challenges impact van fleets and what other upfitting challenges currently exist?

Challenge 1: Understand the Van’s Application

If you are not clear on what the van’s intended job is, it is impossible to properly spec necessary upfits.


When upfitting a van, it is extremely important to select the correct vehicle to suit fleet needs.

“We see fleet managers losing money by selecting the wrong van for the job. Often, the reasoning is because ‘it’s the way they’ve always done it.’ Often, this provides additional challenges for the upfitter as they must choose a package to fit the van and the trade requirements, even though the van is not designed for the job,” said Jay Cowie, director of marketing for Ranger Design.
According to Cowie, fleet managers can solve this issue by choosing their vans and their upfits at the same time.

“That way their upfitter can help to find the perfect options for their needs. Often by investing a little more in the equipment or the van, and taking a holistic view, a fleet manager can save money overall and reduce his or her TCO (total cost of ownership) as well,” Cowie said.


To help determine roof height, they suggest fleet managers know the answers to the following questions:

  • Does the operator need to be able to stand up in the van?
  • Is the cargo tall?
  • Can cargo be loaded sideways?
  • Is this unit for a specific driver, or will it be used by multiple drivers and perhaps across many work functions?
  • Can the crew or operator utilize a smaller mid-size van, so the fleet can be more economical?
  • What is the true requirement for tools and materials that need to be carried in each van?

“The tool, cargo, and material requirements will definitely affect van size and perhaps the roof height as well,” they add.

Challenge 2: Ensure Driver Safety

Another challenge fleet managers face with van upfits is ensuring driver safety. Utilize upfits to help minimize driver injury. Fleet managers need to have a clear understanding of how the vehicles are used and how the products are accessed by drivers.


Know what your drivers will need to access in their van and how they will access it.

“Products that can be accessed from outside the vehicle reduce climbing and lifting injuries in drivers. Easy access also helps with productivity and efficiency,” said Ashley MacLeod, senior marketing manager for Masterack.

Challenge 3: Stay Adaptable to Business Change

Another issue van fleet managers face, especially those with larger fleets, is the inability to adapt upfits to current realities.

“The larger the organization, the more people need to be consulted on any change; often resulting in approval from multiple committees. Because of this, the easiest path for most fleet managers is to stay with as little change as possible, even though the current upfit might not be ideal for their future job,” noted Cowie of Ranger Design.

It helps when fleet managers build strong relationships within their organization and are viewed as people that bring value to the table.

“Fleet managers should be ready to lean on the expertise of upfitters and leasing companies and even use them to address the concerns of other departments and stakeholders. Another strategy to address this issue is the use of pilot vans. Seeing new solutions in action is an excellent way to gain user buy-in and enable the change a fleet needs,” Cowie said.

Ranger Design Partition
Engineered to resist maximum impact in case of collision and designed to protect the driver in any situation, the Ranger Design Max View is available for the Ford Transit low roof, Ram ProMaster City, Mercedes-Benz Metris, and Ford Transit Connect. Photo courtesy of Ranger Design

Challenge 4: Balance Upfit Cost with Capability

While fleet managers are constantly tasked to do more with less, fleet managers need to look for quality products that last.

“Lower-grade materials may seem less expensive up front, but if they fail under heavy loads or wear out easily you’ll end up paying again for upkeep and replacements over time,” said Ashley MacLeod, senior marketing manager for Masterack. “Evaluate everything the van needs to hold and make sure what you’re buying can accommodate those items.

Challenge 5: Know What Your Drivers Need

Fleet managers also need to ensure they know how much equipment to give the crew or operator.


Challenge 6: Accessing Ladder Racks

Ladder racks pose another set of challenges. Ensure you select the right ladder rack options as needed for the job at hand.


SmartSpace i - Photo courtesy of Masterack 
SmartSpace is a modular cargo management system that offers a variety of shelves, drawers, and accessories that slide into upright panels for infinite storage possibilities. Photo courtesy of Masterack

Challenge 7: Forgetting About Forward Planning

Fleet managers can also exhibit a lack of forward-thinking in the planning of the packages for their vehicles.

“Many fleet managers tend to upfit their vans with products to suit their current needs, not their future needs. Fleet managers need to spend time looking at where their industry is going when they design an upfit for their fleet. Often, by looking at industry trends or plans for expansion, a fleet manager can save money in the long run by using a bit of forethought to future-proof their fleet,” said Cowie of Ranger Design.

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